COAST: Senior Thesis Project

COAST is a concept-driven brand and thesis project that reimagines the visual language of celebration through a non-alcoholic lens. In a culture where alcohol has long defined the aesthetics of nightlife, luxury, and social traditions, COAST explores what it might look like to give clarity the same visual presence and cultural weight. The project positions non-alcoholic beverages not as substitutes, but as intentional choices deserving of their own confident identity. Through bold branding, expressive typography, and immersive visual storytelling, COAST challenges the expectation that indulgence must come with intoxication. The project invites viewers to reconsider the visual codes associated with drinking culture and imagine an alternative where celebration, connection, and atmosphere exist without compromise. COAST ultimately reframes the conversation around social drinking, using design to create space for new rituals and new perceptions of what it means to raise a glass.